Skills for shaping the digital enterprise

In the world of digital transformation happening, how do we see the roles emerge? Does the old definition still hold good? Here is a brief view.

Most organization will become “digital” in some way or other. When they change from a monolithic to a digitally agile unit, usually a saviour is recruited and he or she is called CDO (Chief Digital Officer). But things do not end there. Rather it is a start. The entire organization should become digitally nimble. For that, we also need to see how the roles encompass some of these aspects. Mind you, today’s world will not be strict 1-1 mapping. We will find that CHRO and CMRO should work together in incubating labs and the would be their joint KPPs.

CHRO (Chief Human Resources Officer) - Starts with identification of digital gap and engages in acquisition of such talent to fill the gap. Target is for the CHRO to own the “digital experience” and initiate a culture of “incubation labs” that foster and nurture talent closely allied to business as the enterprise becomes digital throughout.

CMRO (Chief Marketing Officer) - Starts with setting up marketing related digital aspects. Target is to own the “digital experience” along with CHRO. All start up labs / eco-systems for building products and experiences should be the mainstay.

What about CTO (Chief Technology Officer)? The vision of CTO means a nice team of geeks who set the enterprise architecture standards for the organization. Of course, the starting point is development of digital architecture. Target will be to own digital product labs.

The all-pervading CIO (Chief Information Officer) will be responsible, initially, for defining and managing digital infrastructure as part of the enabling function of IT. The entire portfolio including the actual digital infrastructure of the organization as well as the target channels of interaction should be governed in the end.

The CDO (Chief Digital Officer) is the digital evangelist at the beginning. He or she should lead the digitalization initatives as well as the incubator labs.

Chief Data Officer is responsible for modelling digital standards and driving data access. All the development of data-driven products and usage of digital to fuel more data and innovation will become de rigueur.

In summary:

1. Culture will change form strict compartmentalization to porous boundaries. Roles and KPPs will impact each other and will require working together not only across functions but also with various service providers and other technology partners.
2. A common set of traits will form the bedrock of digitally nimble organizations. They will include digital thinking and lean principles. The mindset will move from a generalist to digital generalist taking into account the “domain” knowledge specific to the industry.
3. Finally, every one in the new era cannot be a risk avoider. No reward for such a strategy. They will be encouraged to take calculated risk, try out new things rapidly harnessing data from different channels, discard things that do not work out but in the process go towards what is likely to work.