Saturday, 5th April 2014: I happened to attend the “Social
media training” by Mr Raghunath Ramaswamy – a veteran in the staffing and
recruitment industry (www.spectrumconsultingindia.com, http://in.linkedin.com/pub/raghunath-ramaswamy/2/216/341). It was a power-packed one day
workshop on the usage of social media tools with emphasis on Linked In and
Blogging.
Although I was skeptical in the beginning, I was persuaded
by Raghu to attend this workshop. Of course, I have used Linked In quite some time
back; but I am not an avid enthusiast of these tools (surprising that I work in
a technology company!), my fear being the amount of time we get hooked on to the net.
It was a bit of lazy start with a motley crowd of Recruiters
from staffing companies, manufacturing and consulting. Before long, we were
completely hooked into the power of such tools at one’s hand. With his vast
knowledge, network and experience, we were privy to some of the techniques to be used.
We got to watch a few interesting videos.
#1. The power of media in marketing – E.g. Wheel washing
powder’s remarkable success in rural Bihar and UP where internet penetration is
low. The company effectively used “missed call” technique to increase its
sales. Enjoy the humour and campaign at: http://www.youtube.com/watch?v=qlGcd_5fyzI
#2. Mr Gary Vaynerchuck – He has
consciously cultivated 1M followers in Twitter and has made a killing using
online social media. He started a video podcast - Wine Library TV featuring
wine reviews and advice on wine appreciation. This became very popular and had appx.
100,000 followers. In March 2009,
Vaynerchuk signed a 10-book deal with HarperStudio for over $1 Million. His
first book was “Crush It! Why Now is the Time to Cash in on your Passion” in
Oct 2009. The deal is groundbreaking in the publishing world as one of the
first attempts to successfully use a low-advance/high royalty business model.
What is unique about this book ? The book encourages people to determine what
truly makes them happy and pursue monetizing around it on the internet. It
argues that because of recent social and technological trends the cost of
producing content has been driven low enough that passion, knowledge, and
effort, which the book calls "sweat equity", are now all one needs to
build a brand and business.Crush It was also among the first books released on the Vook
platform. He has been commissioned to write many books. I watched his interview
to CNN where he emphasized the “we care” attitude that must manifest during
your online interactions in social media and the ability to “listen” makes a
significant difference. You can watch his interview with CNN at: http://www.youtube.com/watch?v=YNM9kA1bSHk An amazing person indeed!
#3. In this video, I was introduced to the “power” of online
giants to filter out the information around us and decide on what they think we
need! An eye-opener to me was the fact that two different people end up getting
totally different search results on the same search topic. Watch the video on
“Filter Bubble” at: http://www.youtube.com/watch?v=B8ofWFx525s
Also, the quality of interaction with the trainer and other participants like Mr Shekar Rangarajan (http://in.linkedin.com/in/thoughtcatalyst)
- a former IT professional and a “Transformational Change Consultant” proved to be the icing on the cake.
Thanks Raghu and Shekar Sir
No comments:
Post a Comment